


Pricing
Pricing is the most important factor listing a home. Sellers want to
right-price their properties based on current market conditions,
minimizing the time required to sell and maximizing market interest
and obtaining the best possible price. Sellers want a detailed
comparable market analysis which truly compares their property
relative to the sold and pending sale comps. I have developed a
unique and proprietary pricing system, utilizing balanced score
card grading comparable comparisons, market conditions, market
trends, and statistical probability analysis.
Preparing Your Property For The Market
After pricing, presentation is the next most critical factor in selling a
home. Sophisticated sellers value independent assessments that
identify cost-effective improvements that can make a big difference
in the eyes of prospective buyers, and agents who can help
prepare their property for the market, including staging, at the
lowest possible cost.
I'll prepare a detailed checklist of all activities that optimize your
chances of getting the highest and best offer with the least
amount of time and expense. I can assist with staging to brings
out the best potential to get top dollar in today's market.
Marketing Program
The most important consideration for a seller is right pricing for
current market conditions. As an experienced, resourceful
marketing expert, I am able to provide valuable pricing and
positioning for today's challenging market based on competitive
listings, recent sales, and market conditions.
I have found the most effective pricing strategy is to generate
multiple offers within the first 10 days on the market. Data
strongly suggests this strategy gets the seller the highest and
best offers for their property.
Traditional marketing methods such as print advertising, postcards and flyers are not effective marketing tools in
today's market. Buyers want virtual tours, and roughly 99% of unsolicited real estate flyers and post cards end up in
the trash.
Targeted toward likely buyers, I create a customized flash website for your listing I advertise your listing on all major
Internet portals, giving you optimal exposure to buyers everywhere. Eye catching virtual tours showcase your
property effectively. While most buyers continue to sift through listings to find properties, they also want much more
detailed information than is typically found on websites today, such as loan scenarios that can tailored to their specific
circumstances, market comparables, neighborhood information and amenities, schools, detailed maps and inspection
reports.
My internet saavy marketing program includes maximizing exposure for your property on all real estate websites such
as realtor.com, Trulia, Zillow, Yahoo, and others. Your website will get traffic from google keyword searches and
sponsored site links, craigslist, and direct email to hundreds of local brokers and agents who may be working with
potential buyers.
Managing Your Escrow
Early in the process, I prepare an Estimated Sellers Proceeds document and review it with you. I create and maintain
a checklist of all activity, during market preparation and in escrow, to help you keep track of everything. I anticipate
potential issues and review plans with you as necessary. I provide frequent status reports on market activity and
interest.
Integrity Commitment Results
Turning A New Leaf