Real Estate Sales

As an experienced, resourceful marketing expert, I am able to
provide valuable pricing and positioning for today's challenging
market based on competitive listings, recent sales, and market
conditions.  I provide presentation advice, including staging, at no
cost to my clients.

My marketing program includes maximizing exposure for your
property on the Internet though established real estate websites
such as realtor.com, hits from google keyword searches and
advertisements, craigslist, and direct email to hundreds of local
brokers and agents who may be working with potential buyers.

Targeted toward likely buyers, I create a customized website for
your listing which includes a wealth of
local area information,
finance information
, and rent versus buy analysis.  I advertise
your listing on all major Internet portals, giving you optimal
exposure to buyers everywhere.  

Early in the process, I prepare an
Estimated Sellers Proceeds
document and review it with you.  I create and maintain a
checklist of all activity, during market preparation and in escrow,
to help you keep track of everything.  I anticipate potential issues
and review plans with you as necessary.  I provide frequent
status reports on market activity and interest.

Complimentary staging brings out the best potential to get top
dollar in today's market.  Eye catching
virtual tours showcase your
property to a wide audience of internet based buyers.  
David Jordan
Green Real Estate Agent
Keller Williams Realty Santa Cruz
Direct:         408-315-9002
E-Fax:         408-521-9190
Email:          
djordan@cruzio.com
Selling Real Estate Today
Traditional marketing methods such as print advertising,  postcards and flyers are not effective marketing tools
in today's market.  Buyers want
virtual tours, and roughly 99% of unsolicited real estate flyers and post cards
end up in the trash.

While most buyers continue to sift through listings to find properties, they also want much more detailed
information than is typically found on websites today, such as
loan scenarios that can tailored to their specific
circumstances,
market comparables, neighborhood information and amenities, schools, detailed maps and
inspection reports.

Except for word of mouth advertising, most brokers wait for prospective buyers to find their listings and
respond.  Sellers today are demanding a proactive approach to find qualified buyers.  Using property profiling to
identify the most likely buyers, premium content is effectively targeted using Internet and direct mail marketing
channels.

Sellers want to right-price their properties based on current market conditions, minimizing the time required to
sell and maximizing market interest and obtaining the best possible price.

Presentation is very important.  Many sellers value independent assessments that identify cost-effective
improvements that can make a big difference in the eyes of prospective buyers.  Many sellers value agents who
can help prepare their property for the market, including staging, free of charge.
Is It A Good Time To Sell?

After torrid sales and median price growth, many investors and homeowners are concerned about future
appreciation growth.  
Click here to find out if now is a good time to sell.
Click here to get more information on services I offer to sellers
Integrity Commitment Results
David Jordan
Green Real Estate Agent
Turning A New Leaf